Mon Elefante
On many long journeys have I gone. And waited, too, for others to return from journeys of their own. Some return. Some are broken. Some come back so different only their names remain. - Dark Rendezous.
Very true for those of us who serve or served in the armed forces and their loved ones.
Anticipate: ask “what’s possible?;” practice peripheral vision
Think Critically: question everything; reframe problems; challenge current beliefs/processes
Interpret: don’t assume (you know what assuming will cause); synthesize info before forming a viewpoint; be rational; build and test your hypothesis
Decide: avoid “analysis paralysis by:using process to your benefit, not worrying about perfection and taking and owning a stand
Align: foster open dialogue & build trust; take time to really understand others’ agendas; don’t bury tough issues instead bring them to the surface and hash them out
Learn: continually grow and improve and don’t ever think that you’re too good to get better
Thanks for the reminder, Inc.
It all starts with the consumer. Know your consumers’ life cycle to best plug in which medium works best at which point of the life cycle. That’s what I say to the role of social media. Yes, social media can, and if used strategically will, have an enormous impact on the success of your marketing programs. But first you need to know where in your consumers’ life cycle social media as a medium should go. In most cases, social media programs will be only one part of the total brand conversation and experience. You’ll most likely need a multi-channel communications plan to achieve your multiple communications objectives. As Nate Elliott said it, “(social media is) merely one tool in your marketing tool kit.” Realize that. Think consumer first and then find the right place for this engaging and dynamic medium.
Cool campaign from Gatorade. Not only did this brand create an emotional connection … it literally set out and changed consumer behavior. As we all know, that’s something tough to do. Especially in this chaotic and frantic world. Way to go Gatorade & all collaborators!
Insight: An achievable aspirational idea of Second Chances to motivate aged 30+ adults to get active again.
Why it Works: Simple, single minded strategy and call to action. Culturally relevant and emotionally engaging creative idea. Multiple traditional and non-traditional touchpoint strategy that flows from the big idea.
